Game marketing resources

To help our students in promoting their games, I did about an hour's worth of searching, both using Google and digging up old stuff from my brain. Dumping the results here for future reference, roughly in the order of importance.

About creating press releases etc.

http://gdcvault.com/play/1014971/Indie-s-Got-PR-Talent

http://arstechnica.com/gaming/2011/12/how-to-market-your-indie-games-ben-kucheras-lecture-at-run-jump-dev//

http://gamasutra.com/view/news/167706/Ask_Gamasutra_How_to_annoy_a_games_journalist_with_a_press_release.php#.UQE7syfZZ8E

http://www.gamestyleguide.com/VideoGameStyleGuideeBook.pdf (Talk to the journalists using their own language)

http://dopresskit.com/  Presskit making tool. Note: I haven't tried it personally.

How to make good trailers

http://indiegames.com/2012/04/ask_indiegames_what_makes_an_e.html

http://blog.kertgartner.com/2012/03/making-entertaining-and-engaging-video-game-trailers/

http://www.indiegamegirl.com/how-to-make-a-video-game-trailer-kick-ass/

http://www.ign.com/articles/2012/05/01/five-sure-signs-of-an-awesome-game-trailer

http://www.reddit.com/r/Games/comments/16g1x7/that_great_cyberpunk_2077_teaser_got_me_thinking/

http://www.reddit.com/r/Games/comments/zd84h/what_have_been_the_best_game_trailers_you_have/

http://gametheoryonline.com/2011/05/06/video-game-marketing-creating-game-tr

Stats to inform your decisions: http://engage.tmgcustommedia.com/2011/04/101-online-video-stats-to-make-your-eyes-glaze-over/